Tecovas and YETI
SERVICES
Custom Graphics Letterform Design
Brand Application
Color and Trim to Product
Modern Western boot brand Tecovas joined forces with the outdoor lifestyle brand YETI to craft customized lowball tumblers to celebrate their presence in states and cities throughout the U.S. Drawing inspiration from each location, I created original illustrations and custom typography to create a series of signature graphics. The result is a family of collectible products that highlight the distinctive spirit of Tecovas store locales, while boosting both brands.
