LAZO House
SERVICES
Brand Strategy and Foundation
Brand Naming
Identity and Logo Design
Art Direction
Brand Application
LAZO House is a remote vacation property located on a serene stretch of the Llano River in the Texas Hill Country. To create a unique brand identity for this tranquil escape, I envisioned and designed a complete brand package, including a new brand name, brand values, logo, color and graphic elements. By emphasizing the pureness and raw beauty of its setting and incorporating its distinctive architectural style, I established LAZO House as a timeless sanctuary connected to the elements of nature.
