Tecovas Sandstone
SERVICES
Art Direction
Identity Design
Layout Design
Tecovas is an American retailer of cowboy boots and Western apparel. For the launch of the Sandstone Roughout Suede boots, I partnered with the team at Tecovas to design an original look, incorporating detailed photo styling, a customized color palette, type treatment and digital layout. The result communicates an authentic and warm visual style with bold graphics and a nod to retro Western movie posters.